Month: September 2020

If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking. So, what is a call to action? It’s telling people what action you want them to… Continue reading Copywriting 101: How to Get Your Customers to Take Action

If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales… Continue reading Business To Business Copywriting Secrets