Asimov’s Science Fiction is a leading magazine in the US. The magazine is the brain child of Joel Davis, President and Publisher of Davis Publications, Inc., It was previously known as Isaac Asimov’s Science Fiction Magazine when it began in 1977. It is currently published by Penny Publications, LLC, the parent company of Penny Press and Dell Magazines. Sheila Williams is the editor of the magazine. The magazine features 12 issues (8 single issues and 2 double issues).
Joel Davis knew he selected the right cultural icon for the job, because Asimov was an immediately recognizable name for readers in this category. He also commanded respect in various other fields, from history to limericks to bible study. The magazine went on to achieve extraordinary commercial and critical success, only because of Asimov’s name being synonymous with the highest quality science fiction. Asimov only acted as the editorial director for fifteen years till his death and got others to do the editing work. He did contribute a 1,500-word editorial in each of the issues, including answering letters to the editor, and a fine assortment of his own fiction.
Magazine has been the leading destination for outstanding short, fantasy and science fiction stories written by leading authors for over 30 years. The stories are innovative and entertaining, having received many Hugos and Nebula Awards. Fiction is just one part of the magazine, readers also stay informed about insightful book reviews, thought-provoking articles about science. The magazine is home to many bestselling authors like Connie Willis, Robert Silverberg, Kristine Katherine Rusch, Mike Resnick, Stephen Baxter, and more.
The magazine used Asimov’s reputation and persona to attract new readers, who were young teenagers. These teenagers were encouraged by their parents who buy the Asimov’s Science Fiction magazine subscription for them. As a result, it was the overall idea that the magazine was both safe and inoffensive, leading to it being seen as juvenile magazine by most established writers.
A significant increase in readership was seen with Asimov’s Science Fiction digital subscriptions. It is only fitting to join the future of publishing and make it so much more convenient to carry around your favorite digital magazines. It became available in January 2000 and it has increased the proportion of all sales. Other publishers are also joining the race and establishing their presence with digital publishing. There are numerous apps available on all of mobile and web platforms that present the opportunity to the publisher to host their magazines for free and these apps too are also free for the user to download.
We are far ahead of Asimov’s time. Let us make the switch to what was once believed to be science and get into the digital world. Make a contribution to the environment by eliminating the use of paper, as much as we can!