If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is… Continue reading The Secret Power of Words
Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor’s websites a ‘gander’ every now and then, in case they’re doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees,… Continue reading So You Want To Be A Copywriter?
Isn’t it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can’t make a decision you’re comfortable with. It shouldn’t be this hard, should it? What’s holding you back? Probably lack of information. Here’s something every web site owner should know. When visitors come to… Continue reading Making It Easy for Customers To Choose You
“Learn one FREE technique that INCREASES PROFITS by $1,000s or more in under two minutes!” Did that headline grab your attention? Are you anxious to learn what this amazing free technique is? Why, it’s the headline itself! You have one chance and one chance only to grab your audience’s attention like our headline grabbed yours.… Continue reading Make Or Break Headlines
Want to increase your online sales? Make sure your offer is one they can’t pass up! Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a… Continue reading Want to increase your online sales? Make sure your offer is one they can’t pass up!
The other day, I was having an email conversation with a friend about business goals. She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after all. She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. And… Continue reading For Newsletter Publishing Success Keep Your Focus on What Matters
Ok…so you already have a crack staff of writers on-hand to handle your company website’s writing assignments. So why should you consider hiring a freelance copywriter? Well, as you know, today’s corporate belt-tightening often means too much work for too few people. This is especially true in the communications area, where cutbacks have strained the… Continue reading Discover the Advantages to Hiring a Freelance Web Site Copywriter for Your Web Business
Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms. This article will try to tell you about the basics of copywriting and its advanced application on the SEO… Continue reading A Comprehensive Guide for Beginners to SEO Content Writing
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is… Continue reading 2 “Must Know” Copywriting Secrets that Guarantee Success
If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking. So, what is a call to action? It’s telling people what action you want them to… Continue reading Copywriting 101: How to Get Your Customers to Take Action