Want to increase your online sales? Make sure your offer is one they can’t pass up! Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a… Continue reading Want to increase your online sales? Make sure your offer is one they can’t pass up!

The other day, I was having an email conversation with a friend about business goals. She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after all. She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. And… Continue reading For Newsletter Publishing Success Keep Your Focus on What Matters

Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms. This article will try to tell you about the basics of copywriting and its advanced application on the SEO… Continue reading A Comprehensive Guide for Beginners to SEO Content Writing

Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is… Continue reading 2 “Must Know” Copywriting Secrets that Guarantee Success

If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking. So, what is a call to action? It’s telling people what action you want them to… Continue reading Copywriting 101: How to Get Your Customers to Take Action

If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales… Continue reading Business To Business Copywriting Secrets

The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart. If… Continue reading Sales Letters that Sell!